Plug in your MMM outputs to run fast scenarios in a user friendly environment to allocate your media budget or hit your growth target.
Let any team take action from your MMM
Take action
from MMM
Your own Robyn,
Meridian, or MMM outputs
For both Data
Scientists & Marketers
Optimal media mix changes with 10% market growth?
Features & Services
An easy to use platform for marketers & data scientist to take action from their in-house or agency MMM.
Prepare optimised media plans for any scenario you want:
Code-lead Robyn & Meridian scenarios are difficult to configure and take minutes to run.
Plug in to Linea Scenario Tool and run scenarios in seconds.
To build confidence in your MMM, Linea runs a 5-step process to confirm accuracy of your model.
Reviewing structure, benchmarking key metrics & understanding if your MMM can answer further questions
Three options to meet your needs
From £665/month
if paid annually
Monthly new data loaded
5 active profiles
Training User guide
Onboarding support
Email support
From £1,100/month
if paid annually
Monthly new data loaded
5 active profiles
Training User guide
Onboarding support
Email Support
Model review & feedback report
Price on Enquiry
Add additional features
Tailor tool to your branding
The Linea Scenario Tool uses your existing media response curves from your in house or agency MMM. We would need the adstock, diminishing returns, last 12 months spend (by week) and ROIs.
The Linea team support you on onboarding. We supply a standardised template that takes ~5 mins to complete. This feeds the tool. To ensure accuracy the Linea team review this to allow you to run scenarios with confidence.
We are currently building API connections to allow automated updates.
The tool is using data built from your in house or agency MMM. Where this is a concern for teams we recommend the “Linea Scenario Tool & Model Review”.
This ensures experienced modellers provide input focused on how to improve, build confidence and take action from your MMM model.
This interconnectivity needs to be measured in your in house or agency MMM. If it has been measured then it will be updated via the template data upload.
Have any project on mind?
For immediate support: